What is Analytics and Why is it Important?
Analytics is a multi-disciplinary process encompassing strategies and techniques from mathematics, statistics, and economics. Analytics is often referred to as data mining, business analytics, data science or Big Data. Analytics main goal is to reveal information about data by discovering insights and meaning.
There are four types of analytics best used for web analysis:
Descriptive – What happened? Solved by Dashboards and Summaries
Diagnostic – Why did this happen? Digging into the data for answers.